Product review blogs are one of the best ways for ecommerce sites to spread the word about their products and build backlinks to increase organic search traffic. That being said, there are thousands of small-to-medium-sizes product review blogs on the Internet all vying for the opportunity to secure free products for reviews and giveaways. In order to keep a steady stream of products to review coming in, it is almost inevitable that smaller bloggers will have to pitch to vendors.
How to Pitch Your Product To A Retail Buyer Pitching your product correctly can mean the difference in your product being purchased by a retail buyer, distributor or collecting dust in your garage. Have you ever watched Shark Tank?
How many times have you seen someone with a great product get extremely nervous or tongue tied when they are asked to explain what their product is?
I understand that some people are so excited about their product that they have a hard time conveying what their product does, but when you are trying to make millions of dollars by selling your product to retailers, you don't have any excuse not to deliver the perfect pitch.
In order to deliver the perfect pitch to a retail buyer or a distributor, you have to be able to clearly explain the benefits and features of your product in an exciting way that will motivate them to purchase your product. There are certain things buyers are looking for when a vendor pitches their product.
Retail buyers are in business to purchase products that they feel their customers will purchase. They are always looking for new and unique products that will add profit to their bottom line. How much gross margin is the product providing?
How fast can the product turn per week? Is the company financially capable of supplying them? Does your product fit a gap in their category and is it right for their shoppers.
They also want to know who is running the company and if that person has experience to be a great vendor. They are also looking for a vendor that will deliver on time, is not a headache to deal with and will support the sales of their product.
Last but really important, how are you going to drive traffic to their stores?
They really want to hear about your great promotional and marketing strategy. Pitching Your Marketing Plan Buyers and distributors want to hear about your unique marketing plan that will get consumers to purchase your product.
You have to prove that your integrated marketing plan will drive consumers to their store Once a consumer is in their stores, how are you going to get that shopper to purchase your product? You have to have a creative in-store marketing strategy and promotional program to motivate shoppers to purchase your product.
Pitching Your Product Over The Phone When you are first starting out and need to gain access to retail accounts, distributors or investors, learning how to cold call is essential. Have you ever called a retail buyer and were instantly turned down within a few minutes of the call? How frustrated were you with yourself because you did not pitch your product correctly or know what to say to get a buyer interested in hearing more about your product?
I've spent thousands of hours on the phone when I first started selling a seasonal product to retail buyers. First Impressions Are Critically Important When you call a buyer for the first time, you have to make a great impression.
It's hard to call a retail buyer back and ask for a second chance to pitch your product.
You have to get the buyer interested in learning more about your product with your opening statement. You want to start the call off by introducing yourself and the reason why you are calling.
You also want to make sure they are the right person that is authorized to make a purchasing decision about your brand. The purpose of your initial call is not to get the buyer to purchase your product, you just want to get them interested in learning more about it and hopefully grant you a meeting.
The gatekeepers job is to keep vendors from interfering with their boss, but they can also be your best advocate if used correctly.
If you can get a secretary or assistant buyer interested in your product, they will pitch your product to their boss. Questions you need to answer before contacting a retail buyer Why would a retail buyer want to carry my product?
Can my product help a retail buyer achieve their performance goals sales, profit and inventory turn? Is my product unique to their category and how am I going to prove it?
Pitching Your Product at a Trade Show If you are looking for ways to get your product in-front of thousands of retail buyers and distributors, you need to exhibit your product at a tradeshow.
If you are at a trade show and you are pitching your product to a buyer you must make sure the buyer remembers your product when the show is over. The buyer has to be so interested that they want to tell other buyers about your product.Write a pitch letter for Pacific Sensuals, Inc.
and its flagship product Erotikava based on the following information. This document would be used to suggest a story to media with information on the company, its product(s) and its founder, Monique Caulfield.
Therefore, when writing a sales pitch, take care to give utmost importance to the prospect's emotional needs and sentimental values surrounding those needs.
Thereafter, relate your product and its features to those sentiments and present your offering in such a way that the prospect is at once interested and feels compelled to fall for your offer. Organize your letter. Sales letters, just like high school term papers, need an introduction, a body and a conclusion.
In the introduction, tell why you're sending the letter. Write an Ask Letter, Sample Pitch Letter for Review. How to write a pitch letter - Debbiedoo's freelance writing, how to freelance write. Find this Pin and more on Share Your Craft by Debbiedoos. including what you need to include to write a great product review.
via @ohsheblogs See more. April 28, When crafting a written sales pitch, your objective is the same as it is when you make a verbal sales pitch: to close a sale. But the written pitch is different from the verbal pitch in that you don't have the benefit of your appearance, tone of voice, facial expressions and a firm handshake.
When you pitch your product you need to make sure that you have the buyer’s attention and that they clearly understand the product and how they could benefit from it.
And a sales proposal does that exactly, presenting your offer in a professional manner with all the necessary details about you and the product.