Strategy means nothing without tactics and programs to make it real. This illustration shows a basic Strategy Pyramid for marketing plans. The Strategy Pyramid emphasizes the practical importance of building a solid marketing plan structure.
Andrew Bahlmann Each and every one of the many hundreds of business owners that I have engaged with over the years has always identified immediately with one key business strategy — the need to have control.
After all, they became entrepreneurs to have control over their own business and business ideas, to control their cash flow and the growth of their business. Yet, curiously, they often apply a different set of standards when the moment comes to sell that business. They do not seem to realise how quickly and how dangerously they can lose control.
It is probably only in hindsight that they would pinpoint this as the moment when entertaining the approach meant that they lost control of the sale process. From that moment, the potential acquirer will define the hoops through which the seller must jump before a serious offer is put on the table.
The acquirer insists, for example, on full due diligence before a detailed offer is submitted. This leaves the business owner feeling overly exposed for an extended period of time.
But worse is often to come. The acquirer conveniently concentrates on the negative. Or sometimes, they complete their due diligence and walk away.
Such scenarios underline why keeping control is critical when selling your business. This control is not about taking ego and arrogance. It is about taking an approach that is calculated and structured. That way you will drive the process on your terms and according to your agenda.
And that critically will mean that you will be able to protect your confidential information along the way so you are not left feeling exposed at the end of the process. Whether you are approached to sell your business or are proactively going to market to find an acquirer of strategic partner, always protect yourself with these five key tips: Always have a plan Your plan should encompass: By putting your plan into place, you take and keep control of the process.
Interrogate the acquirer Make sure that as early as possible in the process, you understand these factors driving the potential acquirer: What is motivating their interest in buying your business?
Have they bought a business before?
How would they value your business?Aug 13, · The Strategy Pyramid emphasizes the practical importance of building a solid marketing plan structure. Most marketing plans are developed from the top-level strategy first. Strategy, at the top of the pyramid, is a matter of focusing on specific markets, market needs, and product or service offerings/5(9).
The sixth in a comprehensive series to help you craft the perfect business plan for your startup. How to Write a Great Business Plan: Sales and Marketing. lay out your Distribution Strategy. Climb the sales ladder to success.
Each and every one of the many hundreds of business owners that I have engaged with over the years has always identified immediately with one key business strategy – the need to have control. This guide will provide you with a sales strategy definition, techniques, templates, and a sales strategy plan to help guide your sales process.
Is the prospect experiencing a prominent business issue or challenge that requires them to make a change? Power: Is the prospect directly involved with the decision-making process? If not, who is?. Multi-level marketing (MLM), also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid.
Catering For Kids catering business plan strategy pyramid. Catering for Kids is providing at-risk youth work experience and skills by providing customers with healthy, homemade foods at reasonable prices.3/5(79).